


While it’s clear to the user that something is amiss, a generic 404 page does not provide the user with any further guidance: there are no additional links, site navigation, or search tools to help them find the information.

If left to its own devices, your site will generate a generic 404 error messages that will alert the user to the error. These wayward users are then redirected to a catch-all 404 page that – ideally – explains the situation and helps them get back on the right track. When a user tries to access a url where the domain (e.g., is accurate, but the url path isn’t, the website triggers a “404 error” (or “page not found”). Regardless of how the mistake was made, your site now has to decide what to do with this lost user – and get them to a relevant spot on your website. Maybe they bookmarked a page you’ve since removed or simply made a typo when entering a URL directly. No matter how hard you try, at some point your website users are going to attempt to access pages on your site that no longer exist - or never existed in the first place.
